Now for the goods that help you continuously improve the performance of your Google Ads account. This slightly longer video dives into various methods and tools that you can use to embrace the art of PPC optimization. We jump into topics pertaining to device-based bid adjustments, “Peel n’ Stick,” ad copy and split-testing, using ad group-specific Ad Extensions, and negatives.

In addition to these Google Ads training principles, we’ll also discuss more unconventional topics related to “SE-Optimized PPC Landing Pages,” optimizing your landing page experience (for conversions), and how you leverage Google Analytics to garner insights to optimize your Google Ads account. This is the final exercise and last of the Google Ads training videos. But if you revisit this course, expect to see new videos that discuss specific topics and PPC strategies.

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