As one of the more entertaining and value-packed videos in this free Google Ads training course, in this exercise, we dive into a number of common scenarios that indicate poor performance and what to do about it. This includes troubleshooting low keyword Quality Score (and the many factors that influence this recurring metric), assessing your bid strategy type, auditing your landing pages, and using tools like Ad Preview and Diagnosis and Search Terms to better understand where your ads are showing and how you can go about making improvements in strategic fashion. If your account is suffering from low clicks, little to no conversions, or weak Quality Score, this video may provide valuable insight.

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