PPC Data & Studies

75% Say Paid Search Ads Help Them Find What They’re Searching For [Study]

google paid search ads stats data

Paid search ads can get a bad rap. Not only can they occupy the entire top half of a SERP, but they can sometimes feel overwhelming and irrelevant. Debunking the negative perception that PPC ads can have, a study conducted by Clutch found that 75% of people surveyed said paid search ads do help them find the information they’re looking for on a search engine. Quoted in the study’s findings, Sherman Stanberry of Lyfe Marketing says that “People see (search ads), but the ads have to answer or talk to them. Otherwise, they can skip right by (the ad) and go to… Read More »

3 Common PPC Fails and How to Avoid Them [Infographic]

Google PPC Fails infographic

3 PPC Mistakes to Avoid  PPC advertising is often considered an easy way to grow traffic. It’s true — it is a good way to boost traffic, especially for a new site. After all, it’s difficult to convince Google that your site is a credible one if hardly anyone has visited it. That said, there are limitations to PPC advertising. It’s not always going to be the best solution for your business. In this article, we’re going to go over common PPC fails and how you can avoid them.   1. No Active Monitoring or Update Only one in a hundred marketers… Read More »