PPC Strategy

Bing Ads: 3 Simple Best Practices That Go Beyond Google

On average, Bing occupies just 3% of the global search market share, next to Google who owns well over 90%. But what Bing lacks in volume it makes up for in an easily targeted concentration of users.  Who uses Bing? Unlike Google and other search engines, 70% of Bing’s demographic is comprised of users over the age of 35, and nearly 40% of them are between 35-54 years of age, Not only are Bing users an older bunch, but data shows they’re wealthier, too. According to Aori, 38% of Bing users have household incomes of over $100,000.  If you’re targeting… Read More »

10 Google Ads Tips and Tricks for Search Advertisers

Google Ads Tips and Tricks

In this post, I share ten of the more important Google Ads tips and tricks you can adopt into your PPC advertising practice. These tips and tricks are specific to search advertisers, so for those doing Google Display and Remarketing ads, stay tuned for a future post.  When it comes to mastering Google Ads, there’s no substitute for experience and know-how. But for beginners, this post will quickly get you in the know and provide a big head start. For advanced Google Ads advertisers, some of the initial tips and tricks mentioned are fundamental practices that you’re probably well aware… Read More »

How To Do PPC Keyword Research Using Google’s Keyword Planner Tool

How to do PPC Keyword Research with the Google Keyword Planner

In this post and video, I share tips on how to do PPC keyword research using Google’s Keyword Planner tool and understanding how to navigate its many filters and features. If you’re keen to the old AdWords Keyword Planner, you’ll be glad to know that the new platform has been updated with similar functionality, notably the ability to show only “Closely related ideas” as the primary filter. Without getting too deep into the weeds on how to use the Keyword Planner, I encourage you to check out the video below. This “how-to” video is part of my free Google Ads course if… Read More »

Supercharge Your Remarketing Campaign: 10 Optimization Suggestions

Google Remarketing Optimization

PPC Remarketing ads, or sometimes referred to as retargeting ads, are a powerful way of bringing customers who have engaged with your website back to your site. Once they’re back on your site, you have another chance to make them complete your desired conversion action. Since Remarketing looks at bringing people who have already engaged with your site back to your site, it tends to have a much higher conversion rate than other marketing channels. Google Remarketing works by placing a cookie on the user’s device when they visit your site. You, as an advertiser, can then follow the user… Read More »

3 Common PPC Fails and How to Avoid Them [Infographic]

Google PPC Fails infographic

3 PPC Mistakes to Avoid  PPC advertising is often considered an easy way to grow traffic. It’s true — it is a good way to boost traffic, especially for a new site. After all, it’s difficult to convince Google that your site is a credible one if hardly anyone has visited it. That said, there are limitations to PPC advertising. It’s not always going to be the best solution for your business. In this article, we’re going to go over common PPC fails and how you can avoid them.   1. No Active Monitoring or Update Only one in a hundred marketers… Read More »