On average, Bing occupies just 3% of the global search market share, next to Google who owns well over 90%. But what Bing lacks in volume it makes up for in an easily targeted concentration of users. Who uses Bing? Unlike Google and other search engines, 70% of Bing’s demographic is comprised of users over the age of 35, and nearly 40% of them are between 35-54 years of age, Not only are Bing users an older bunch, but data shows they’re wealthier, too. According to Aori, 38% of Bing users have household incomes of over $100,000. If you’re targeting… Read More »