PPC Remarketing ads, or sometimes referred to as retargeting ads, are a powerful way of bringing customers who have engaged with your website back to your site. Once they’re back on your site, you have another chance to make them complete your desired conversion action. Since Remarketing looks...

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Paid search ads can get a bad rap. Not only can they occupy the entire top half of a SERP, but they can sometimes feel overwhelming and irrelevant. Debunking the negative perception that PPC ads can have, a study conducted by Clutch found that 75% of people surveyed said paid search ads do...

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Article and infographic contributed by SERPwatch.io PPC advertising is often considered an easy way to grow traffic. It’s true — it is a good way to boost traffic, especially for a new site. After all, it’s difficult to convince Google that your site is a credible one if hardly anyone has...

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If you advertise with Google Ads, then you've likely received an email headlined "We'll focus on your campaigns, so you can focus on your business." While this might seem like an attractive offer, there are major implications to allowing Google control how you spend money with... well, Google....

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In this video/post, I share tips on how to use Google’s Keyword Planner tool and understand how to navigate its features. If you’re keen to the old AdWords Keyword Planner, you’ll be glad to know that the new platform has been updated with similar functionality, notably the ability show only...

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In this post, I share ten of the more important Google Ads tips and tricks you can adopt into your PPC advertising practice. These tips and tricks are specific to search advertisers, so for those doing Google Display and Remarketing ads, stay tuned for a future post. When it comes to mastering...

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