If you advertise with Google Ads, then you've likely received an email headlined "We'll focus on your campaigns, so you can focus on your business." While this might seem like an attractive offer, there are major implications to allowing Google control how you spend money with... well, Google....

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In this video/post, I share tips on how to use Google’s Keyword Planner tool and understand how to navigate its features. If you’re keen to the old AdWords Keyword Planner, you’ll be glad to know that the new platform has been updated with similar functionality, notably the ability show only...

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In this post, I share ten of the more important Google Ads tips and tricks you can adopt into your PPC advertising practice. These tips and tricks are specific to search advertisers, so for those doing Google Display and Remarketing ads, stay tuned for a future post. When it comes to mastering...

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