If there’s one thing you should know when shopping for a PPC consultant, it’s that not all “specialists” are created equal. The quality spectrum of PPC consultants and search marketing advisors is vast, and the caliber of service provided can often be questionable. In a digital world where everyone has a platform to share their expertise, it’s vital to choose an advisor who delivers tangible growth rooted in data, transparency, and ethics.
Although PPC is very analytical and data-driven, it also requires a balance of creativity and right-brained input. Intuitively structuring campaigns; writing incredible ad copy; designing display ads – to me, PPC advertising is an art. It goes with any online ad platform – experience and knowledge go a long way in achieving optimal efficiency with PPC advertising. And while almost anyone can run ads, actually turning a favorable, long-term ROI with PPC can take next-level expertise.
My name is Tyler Tafelsky and I am an experienced PPC consultant who’s passionate in helping businesses and brands navigate the complexities of Google Ads and Bing Ads. I started Yisoo in 2008 as a way to provide both training and consulting for professionals and organizations in need.
Whether you’re interested in optimizing your existing account, receiving an actionable PPC discovery audit, or just need help managing your campaigns, I am here to help. Like most SEO and PPC consultants, I work in other facets of digital marketing, including social media and content marketing. This allows clients to leverage a multifaceted marketing advisor without needing to recruit multiple vendors for each channel. Connect with me on LinkedIn.
The beauty behind PPC advertising is that it serves an array of purposes.
And that’s just the tip of the iceberg. To learn more about how to make PPC consulting work for your business, contact us today.
Unlike SEO, PPC doesn’t have the greatest reputation for success. For many, it can seem very expensive, confusing, and difficult to justify if ROAS is lacking. But the truth of the matter is, the organic search results have become ridiculously competitive, especially for certain niche markets like insurance, legal, and medical. Outranking the Amazon’s and WebMD’s of the world just isn’t going to happen, or anytime soon.
When done very strategically and mindfully, PPC can bridge the gap to growth-enabling keywords and level the playing field against your competitors. Whether you need to optimize the profitability or expand your brand’s search visibility, as your PPC consultant I can help you achieve digital marketing goals.
Since 2009, I have been working in the search marketing profession in virtually all aspects of PPC advertising and organic SEO. In addition to serving as a paid search consultant for businesses engaged in Google Ads, I also provide SEO audits and consulting services for more integrated projects.
I offer experience working with companies ranging from large online retailers and nationally-recognized brands to local small businesses. In turn, I am able to help a range of businesses and professionals better leverage Google search. Unlike most PPC consulting agencies where clients are a cog in the wheel, I provide personalized services that are custom-tailored to your PPC objectives.
As part of our PPC consulting services, we at Yisoo are all about taking a 100% transparent approach. We’ve been there before – low keyword quality scores, ads not showing for target keywords, severely high bounce rate, and no conversions. We’re passionate about helping you peel the onion on your account and showing you why things aren’t performing as they should Not only can we sympathize with those navigating the nuances of Google Ads, but we can empathize with struggles advertisers face in operating a profitable campaign.
Kick-off your relationship with us in a way that creates tangible value for your business. Get the ball rolling and learn more about our Google Ads PPC audit services.